The By Design Project
Corporate Identity
Photoshop & Illustrator
The By Design Project was birthed to promote and create equal opportunities, advance professionalism, launch careers, and foster creativity in minority women. The By Design Project exists as a reminder that people were crafted by God in His image and designed for a purpose.
This mentorship program was called a project because we are all works in progress, and we strive each day to be better than the day before. The goal of the mentorship program was to reach minority women across the world and empower them to create the lives they were designed to live!
The message behind the logo represents the brand’s message of “lifting as we climb and empowering women by design.” The circular arrow represents the work in progress people are and the cycle of empowerment and community produced through this organization. The idea is not reaching perfection but constantly striving for progress.
For stationary, triangular shapes were always at the forefront of the design. The circular logo, rectangular stationery, and triangular shapes complement each other.
The goal for the landing page was to present a strong image at the forefront to invite the viewer to get a feel for the organization through images. The geometrical shapes throughout the design serve as conceptual building blocks for the design and the foundational values of the mentorship organization.
