Just In Thyme
Brand & Identity
Illustrator, Photoshop, InDesign
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Just In Thyme is a vegan/plant-based delivery service that delivers food from a custom vegan menu. While there are several delivery applications and services that exist, there is not a service exclusively for vegan and plant-based dietary needs.
This conceptual delivery service included a food truck, menu, custom delivery bag, aprons, shirts, and signage. The objective was to create a cohesive system of design from the brand identity that was created.
The color green is easily identifiable in the vegan and plant-based community, and various tints and shades of green paired with neutral colors were used throughout the design. This gave the brand an earthy, natural look and feel.
The heavy contrast of greens and earthtones makes a bold statement, accompanied by sassy statements and bold typography.
A leaf is typically used in menus to identify vegan options. The use of leaves throughout the design further solidified Just In Thyme as a vegan food truck and delivery service.
